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Cambridge Analytica’s Kenya election role ‘must be investigated’

A full investigation must be carried out into a UK consultancy firm which worked for Uhuru Kenyatta’s campaigns in 2013 and 2017, the main opposition coalition has told the BBC.

National Super Alliance (Nasa) official Norman Magaya accused Cambridge Analytica and the ruling party of trying to “subvert the people’s will”.

Cambridge Analytica bosses were caught on camera boasting of the control they had exerted in Kenya.

The company denies any wrongdoing.

There was no immediate comment from Mr Kenyatta’s Jubilee Party.

Dennis Itumbi, the director of communications made the following statement on Facebook

President Kenyatta & DP William Ruto campaign for Presidency in 2013, started in Feb. 2011.

The credit for strategy, formation of TNA &URP, messaging, communication and event branding belongs to a group of young Kenyans and the candidates themselves, anything else is wishful thinking..

That is all really…

Cambridge Analytica first hit the headlines after helping US President Donald Trump to his shock win in 2016. However,¬†questions are now being raised around the world over its methods¬†– including the use of data harvested from people’s Facebook pages.

Before they helped Mr Trump, however, the company was active in Kenya, using the work it did for Mr Kenyatta’s successful 2013 election as one of its case studies.

According to the website, it conducted a “large-scale research project”, sampling 47,000 people, which provided a profile including things like “key national and local political issues, levels of trust in key politicians, voting behaviours/intentions, and preferred information channels”.

They then “devised an online social media campaign to generate a hugely active online following”.

However, footage obtained by Channel 4 News following a months-long investigation appears to show Mark Turnbull – the managing director of the company’s political arm – boasting of having “staged the whole thing”.

“We have rebranded the entire party twice, written the manifesto, done research, analysis, messaging,” he said. “I think we wrote all the speeches and we staged the whole thing – so just about every element of this candidate.”

They were also caught on camera apparently saying they could use bribes, former spies and Ukrainian sex workers to entrap politicians around the world – allegations the company has strongly denied, saying it was entrapped by the investigators.

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